Alviraa wanted an online store that reflects the grace of Chikankari and premium festive fashion, while offering a seamless shopping journey to customers across Bangladesh. We built a WooCommerce-powered e-commerce platform with a luxury-inspired design, smooth navigation, and mobile-first experience to connect with style-conscious buyers.
Alviraa is a fashion label that celebrates Bangladeshi craftsmanship with modern design sensibilities.
The goal was to craft an online store that showcases elegance without compromising usability. We created a structured product catalog, highlighted “New Arrivals,” integrated trust signals (Free Delivery, Easy Checkout), and emphasized the brand’s story — “Where grace meets tradition.”
Core functionality that drives results
Structured product categories (New Arrivals, Elegant Casuals, Festive Wear, Signature
Dynamic price formatting with strikethrough old prices and clear discounted values.
Order Now” buttons added directly to products for fast and easy checkout.
Visual highlights of the corporate platform
Addressing complex business requirements
The client’s previous website was outdated, difficult to maintain, and didn’t reflect their position as an industry leader. Key challenges included:
Needed a digital identity that reflects traditional grace with modern shopping experience.
Without strong trust elements, first-time buyers hesitated to complete orders.
Large product catalog required an intuitive structure and fast browsing.
Strategic approach to digital transformation
I developed a comprehensive solution that addressed all client requirements while establishing a foundation for future growth:
Used minimalist, premium-styled UI to mirror Alviraa’s brand elegance.
Integrated “Order Now” CTA, Free Delivery, and clear discount display.
Added delivery, payment, and contact info in visible spots to reduce hesitation.
Products launched in first phase
Increase in add-to-cart rate after redesign
Faster page loading on mobile devices
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