Blending Tradition with Modern E-Commerce for Alviraa

Alviraa – Premium Fashion E-Commerce Website

Alviraa wanted an online store that reflects the grace of Chikankari and premium festive fashion, while offering a seamless shopping journey to customers across Bangladesh. We built a WooCommerce-powered e-commerce platform with a luxury-inspired design, smooth navigation, and mobile-first experience to connect with style-conscious buyers.

Project Overview

Alviraa is a fashion label that celebrates Bangladeshi craftsmanship with modern design sensibilities.

The goal was to craft an online store that showcases elegance without compromising usability. We created a structured product catalog, highlighted “New Arrivals,” integrated trust signals (Free Delivery, Easy Checkout), and emphasized the brand’s story — “Where grace meets tradition.”

Key Features

Core functionality that drives results

New Arrivals & Collections

Structured product categories (New Arrivals, Elegant Casuals, Festive Wear, Signature

Discount & Pricing System

Dynamic price formatting with strikethrough old prices and clear discounted values.

Order Flow

Order Now” buttons added directly to products for fast and easy checkout.

The Challenge

Addressing complex business requirements

The client’s previous website was outdated, difficult to maintain, and didn’t reflect their position as an industry leader. Key challenges included:

  • Representing Brand Elegance Online

    Needed a digital identity that reflects traditional grace with modern shopping experience.

  • Encouraging Customer Trust

    Without strong trust elements, first-time buyers hesitated to complete orders.

  • Optimizing for Fashion Shoppers

    Large product catalog required an intuitive structure and fast browsing.

The Solution

Strategic approach to digital transformation

I developed a comprehensive solution that addressed all client requirements while establishing a foundation for future growth:

  • Luxury-Inspired Design

    Used minimalist, premium-styled UI to mirror Alviraa’s brand elegance.

  • Conversion-Oriented Features

    Integrated “Order Now” CTA, Free Delivery, and clear discount display.

  • Trust-Building Sections

    Added delivery, payment, and contact info in visible spots to reduce hesitation.

500+

Products launched in first phase

35%

Increase in add-to-cart rate after redesign

3x

Faster page loading on mobile devices

Detailed Case Study

Download the complete project documentation

Case Study Cover

Project Documentation

  • Complete project overview
  • Technical specifications
  • Performance metrics
  • Client testimonials
  • Before/after comparison
Download Case Study (PDF)

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