Creating an Engaging Online Toy Store for Kids' Educational Growth

Gugli Shop – Kids' Educational Toys & Games E-commerce

Gugli Shop is an online toy store dedicated to helping kids learn while having fun. The goal was to design a user-friendly, interactive, and age-filtered e-commerce website where parents can easily find educational toys for their children based on age group.

Project Overview

Parents often struggle to find the right educational toys for their kids' age group. Gugli Shop wanted to create a simple solution that helps parents buy safe, brain-boosting toys quickly and confidently.

We developed a clean, colorful, and mobile-optimized website that sorts toys by age range (0-12 months, 1-2 years, 3-5 years, etc.) and includes clear product pages with images, prices, and an "Order Now" CTA for instant purchase.

Key Features

Core functionality that drives results

Age-based Toy Filters

Parents can shop by age category to find the right toy.

Clear Price & Discount Display

Shows original and discounted price for better conversion.

Easy Checkout & Order Button

"Order Now" button for quick purchase.

The Challenge

Addressing complex business requirements

The client’s previous website was outdated, difficult to maintain, and didn’t reflect their position as an industry leader. Key challenges included:

  • Complex Product Categorization

    Needed an intuitive way to filter toys by age and learning type.

  • High Product Volume

    Hundreds of toys needed proper organization for smooth navigation.

  • Conversion Optimization

    CTAs had to be clear to boost orders quickly.

The Solution

Strategic approach to digital transformation

I developed a comprehensive solution that addressed all client requirements while establishing a foundation for future growth:

  • Smart Filters

    Added age-based product filters for quick selection.

  • Conversion-Driven Layout

    Highlighted "Order Now" buttons and clear pricing.

  • Product Categorization

    Organized products into intuitive categories and collections.

40% ↑

Faster Product Discovery

60% ↑

Order Conversion Rate

100%

Mobile Responsive

Detailed Case Study

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Project Documentation

  • Complete project overview
  • Technical specifications
  • Performance metrics
  • Client testimonials
  • Before/after comparison
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