Bringing Home Cleaning into the 21st Century

Sparkle Shine – Melbourne Home Cleaning

How Sparkle + Shine reinvented Melbourne’s home cleaning experience with tech‑driven convenience, eco‑friendly practices, and a commitment to “Wow” every customer.

Project Overview

Sparkle + Shine is redefining what it means to hire a home cleaning service in Melbourne.

From lightning‑fast online booking to eco‑friendly cleaning products that are safe for the whole family, Sparkle + Shine blends modern convenience with old‑fashioned customer care. They operate without contracts, promise a 100% satisfaction guarantee, and back it all with responsive, personable customer support. Their philosophy is simple — every interaction, every clean, should make the customer say “Wow.” It’s a service built by people who would want to hire it themselves.

Key Features

Core functionality that drives results

Tech‑Driven Convenience

Fast online booking and rapid customer service, all at your fingertips.

Eco‑Friendly & Safe

Uses sustainable, non‑toxic products that are safe for families and pets.

100% Satisfaction Guarantee

Every clean is backed by a no‑questions‑asked guarantee.

The Challenge

Addressing complex business requirements

The client’s previous website was outdated, difficult to maintain, and didn’t reflect their position as an industry leader. Key challenges included:

  • Breaking the “Average Cleaner” Perception

    Most home cleaning services are seen as generic and interchangeable. Sparkle + Shine needed to communicate their modern, tech‑friendly, eco‑safe difference.

The Solution

Strategic approach to digital transformation

I developed a comprehensive solution that addressed all client requirements while establishing a foundation for future growth:

  • Building a Brand Customers Want to Hire

    Implemented a seamless online booking system, prioritized sustainability, and positioned every touchpoint to deliver an elevated customer experience.

100%

Satisfaction Guarantee

<60 sec

Average Booking Time

5000+

Melbourne Homes Cleaned

Detailed Case Study

Download the complete project documentation

Case Study Cover

Project Documentation

  • Complete project overview
  • Technical specifications
  • Performance metrics
  • Client testimonials
  • Before/after comparison
Download Case Study (PDF)

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